Traditionalists may turn their noses up at companies creating fragrances. However, Air France's new scent is the latest indication that multi-sensory airline marketing is here to stay. Air France is ...

SEATTLE, March 18, 2025 /PRNewswire/ — Alaska Airlines today announced the appointment of Eric Edge as Vice President of Brand & Marketing for both the Alaska Airlines and Hawaiian Airlines brands. In ...

American Airlines Group Inc. dismissed its commercial chief in the wake of a critical review from Bain & Co. that found its new marketing strategy was alienating corporate clients, according to a ...

We sell seats, not windows.” This was Ryanair’s official response via its X (formerly Twitter) account after a passenger ...

Are you a print subscriber? Activate your account. By Ewan Larkin - 3 hours 2 min ago By Garett Sloane - 9 hours 32 min ago By Parker Herren - 10 hours 32 min ago By Ewan Larkin - 11 hours 31 min ago ...

Alaska Airlines and consultancy Adswerve have found a projected increase of addressable advertising revenue that could be worth up to $100 million — an 11% projected increase — by using Google’s ...

Winners at last year's Routes Europe 2024 in Aarhus. Credit: Ocean Driven Media The Routes Europe 2025 Awards are set to spotlight the best in airport and destination marketing, with 13 airports, five ...

On today’s episode we look at simmering U.S.-Canada relations, American Express’ latest acquisition, and Indigo’s new European routes. Good morning from Skift. It’s Friday, March 7. Here’s what you ...

US discount carrier Spirit Airlines (SAVE) has entered a new phase of its post-bankruptcy turnaround as CEO Ted Christie steps down with immediate effect. The departure, coming just weeks after the ...

Industry Veteran Eric Edge to Lead Brand Strategy and Marketing for Combined Airline SEATTLE, March 18, 2025 /PRNewswire/ -- Alaska Airlines today announced the appointment of Eric Edge as Vice ...