What does it take to foster fresh thinking on advocacy campaigns at your nonprofit? Mobilisation Lab, or MobLab, a year-old group that began in 2011 as a project of Greenpeace, helps organizations ...

Digital advocacy organizations are distinct from many traditional NGOs, such as Oxfam or Greenpeace. Most NGOs engage in advocacy campaigns based on long-term commitment to a cause, and where expert ...

Measuring the success of marketing campaigns is relatively easy by using the marketing funnel—a logical and relatable model. Consumers enter the funnel by becoming aware of new products or services ...