According to a Nielson report, 83% of those surveyed trust recommendations from people they know. This trust is why advocacy marketing is so powerful and why it's such an important part of ...

Showing that a brand cares about its customers’ experience and satisfaction is a powerful way to build trust and credibility with target audiences. While organizations may realize that leveraging ...

Advocate marketing is growing in importance as word of mouth and peer reviews exert significant influence on B2B buying decisions and social media expands their impact. As a result, marketers are ...

I recently attended Advocamp, the annual gathering of companies who are either starting or advancing their journey to develop and mobilize advocates. The event, which is coordinated by solution ...

Today’s leading B2B technology companies have one thing in common: they’re successfully engaging their customer advocates to build their brands and drive revenue (on both the retention and acquisition ...

Needle has released its Advocate Marketing Cloud, a suite designed to assist marketers and e-Commerce professionals generate traffic, improve the online shopping experiences and drive sales. With the ...

The worst thing a business can do is ignore customer feedback. You have great services and products but somehow fail to hit the spot. If the customer is contracted for 2-3 years, you set yourself up ...

Cassandra Jowett is the Content Marketing Manager at Influitive. This article originally appeared on the Influitive blog. We know the power that one person can have on our lives. We each have heroes, ...

SACRAMENTO (AP) -- Elections come and go but the season for political advertising sometimes seems to never end. Facebook users in California, for example, may have noticed ads in recent months showing ...