Omnicom will cut more than 4,000 jobs and shut several well known advertising agency brands as part of an immediate restructuring following the completion of its $13bn takeover of US rival Interpublic ...

The Church of Scientology has lost a legal battle with an advertising recruitment agency over whether it owns trademark rights to the word "Prosperity" in Ireland. Prosperity Recruitment's battle ...

As artificial intelligence continues to transform how businesses operate, its influence on B2B marketing recruitment is both profound and accelerating. No longer a futuristic concept, AI is now ...

To learn more about our editorial approach, explore The Direct Message methodology. There’s a certain dissonance that happens in modern marketing: a brand hires an agency hoping for transformation—a ...

Human experience and creativity are much better guides than probability when trying to engage a human audience. I don’t think AI has malicious intent. It simply responds to the prompt. Human scrutiny ...