Programmatic advertising requires serious real-time computing power. And that bandwidth consumption is only growing as AI takes on a bigger role in deal curation and, eventually, full campaign ...

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

NEW YORK and WASHINGTON—DirecTV Advertising has launched DirecTV Elect, a new digital platform powered by AI that is specifically designed for political advertisers looking to reach connected TV (CTV) ...

Data is no longer a supporting layer in TV advertising, it is becoming the operating system. Part two of this Industry ...