OpenX's new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting ...

As growth in voice, SMS and data services plateaus, carriers have an opportunity to reinvent themselves as ad-tech players.

Two years ago, it was so quiet on the M&A front that you could almost hear the tumbleweeds rolling through the conference rooms. But, over the past two years, the ad tech deal machine began whirring ...

LAS VEGAS—In the run-up to the 2026 Consumer Electronics Show (CES) in January where a variety of new digital ad technologies will be on display, NBCUniversal unveiled a suite of new technology and ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

We look at ad tech’s first open standard for agentic AI. How does it work, and what should advertisers be doing now? Last week, a number of ad tech industry members came together to launch the Ad ...

Find out how Teqblaze helps publishers build more predictable, sustainable monetisation without sacrificing transparency or ...

NBCUniversal, advertising agency RPA, ad tech company FreeWheel and Newton Research have jointly launched what ... Read More ...

The way people watch TV and the technology continues to change, even as the technology evolves that marketers rely upon to make their ad spend more efficient, better targeted and, in 2026, culturally ...

AppLovin (APP) remains my top software stock pick, with a robust business model post-gaming divestiture fueling high margins and rapid top-line growth. Q3 2025 delivered 68% YoY revenue growth, 82% ...