Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

If you’ve ever spent hours (or days) trying to write the perfect ad headline only to watch your campaign flop, you’re not alone. Most business owners and marketers waste valuable time and money ...

Reddit is integrating generative AI into its suite of ad-creation tools. This week the company released a new ad copy chatbot that creates AI-generated headlines, custom asset cropping, improved bid ...

Overview: AI copywriting tools in 2026 focus heavily on personalization and adapting to a writer’s tone and workflow.These ...

Many AI tools currently on the market fall into one of two camps: Either they’re used analyzing and making decisions based on large amounts of data, or they quickly generate creative content, such as ...

Generative AI for ad creative is coming to Meta’s Ads Manager. On Wednesday, Meta announced it’s starting the process of rolling out three of the AI-powered tools that it’s been incubating within its ...

Generative AI is a powerful tool for creating content, including PPC ad copy, but it should be used wisely. It’s not about generating content to copy and paste but assisting in the creative process.

Are you a print subscriber? Activate your account. By Lindsay Rittenhouse - 4 hours 29 min ago By Garett Sloane - 5 hours 35 min ago By Lindsay Rittenhouse - 9 hours 42 min ago By Ad Age Studio 30 - ...

Microsoft reveals the impact of inclusive ad messaging on Gen Z consumer behavior, along with prompt engineering tips to improve ad copy. Inclusive advertising significantly impacts brand perception ...

French startup AdCreative.ai has launched a new large language model build exclusively for advertising. Named AdLLM Spark, the system was built to craft ad text with high conversion rates on every ...

Human copywriting vs. AI-generated ad copy – who is winning? Find out which approach drives higher click-through rates and conversions. Generative AI is already making a significant impact on ...