If you need proof that sound profoundly affects a branding experience, look up Tupperware’s mandoline ads on YouTube. One of the versions on its US and Canada ...

You see a lot of videos on Facebook—and a lot of those videos are ads. But Facebook knows that when you're sitting on the bus and scrolling through your feed, you don't want to hear an ad blare at you ...

In June, Snapchat announced that more than two-thirds of its video ads are viewed with the sound on. This announcement was considered a not-so-subtle jab at competitor Facebook’s track record on sound ...

Opinions expressed by Entrepreneur contributors are their own. TikTok is a fast-growing platform for many reasons, and one of them is how it’s redefining the way people use audio on social networks.

If you’ve spent any time on Instagram, you’ve probably seen Professor Puth, singer Charlie Puth’s series that breaks down the basics of music. In episode 10, he explains how the human heart beats like ...

With Spotify’s AI DJ, the company trained an AI on a real person’s voice — that of its head of Cultural Partnerships and podcast host, Xavier “X” Jernigan. Now the streamer may turn that same ...

Foley artists are sharing their sound-effects secrets on Insta. Blood splash? It’s a watermelon getting slashed. Punches? Someone hit a goat carcass. Listen up If you’ve spent any time on Instagram, ...