A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Every year, marketers spend billions of dollars on campaigns meant to attract, retain, and upsell customers. Yet despite this massive investment, it can be extremely challenging to determine how ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

A/B testing is an experiment that involves serving two different variations of the same element to website users simultaneously and comparing the results to determine which variation performs better.

As Amazon has become more competitive, refining your content for your ideal customers is vital to maximizing conversions and ad performance. Amazon advertising adoption rates have continued to rise, ...

A/B testing isn’t just a buzzword; it’s a game-changer for direct mail campaigns. Whether you’re a seasoned marketer or new to the world of direct mail, A/B testing can help you fine-tune your ...

James Glover (CEO of Flint Learning Solutions) helps HR professionals transform behaviors in their organizations to solve business problems. Providing professional development opportunities is ...

Mark Sanderson receives funding from Microsoft Research and has previously received funding from Google. The market testing that helped give us the Google search we know today is being emulated by ...

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

What makes a good headline? Over-the-top superlatives? Clever wordplay? Eye-popping numbers? Newsrooms grapple with this question on a daily basis. Headline writing is an art, a careful balance of ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

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